Covers vs. Originals – The Decisive Difference
Case Study: Sophie Lloyd vs. Sershen & Zaritskaya / Noapology
Introduction – Pumas Beats Part – Part 1/3
YouTube has democratized the music industry like no other platform. Anyone can upload songs—covers or originals—and potentially reach millions. But one question remains crucial: Do covers build lasting success, or is that only possible with original songs?
A closer look at Sophie Lloyd, Sershen & Zaritskaya, and their original project Noapology provides the answer.
Sershen & Zaritskaya – Reach through covers
Their covers of classics like Back in Black or Black Velvet rack up millions of views. Quality is high, the performances strong, and the production professional.
But:
- Views come because people know the song, not necessarily the band.
- Recognition stays with the original artist.
- Result: many views, but limited subscription growth.
Sophie Lloyd – The leap to originals
Sophie also started with covers, but very early on released originals like Bulletproof Revolver (uploaded over 11 years ago!). That was bold: originals usually get fewer clicks.
But long-term, this move paid off. Today Sophie has:
- 1.2M+ YouTube subscribers
- a clear brand as guitarist & songwriter
- major collaborations
She used covers as a stepping stone—but never defined herself only through them.
Noapology – The challenge of switching
Noapology is an attempt to shift from cover fame to original recognition. With over 1M YouTube subs, the base is there. But on YouTube Music, engagement with originals is still weak.
Challenge:
- Covers don’t create identity.
- Originals require a new story.
- Audiences must learn to love the band, not just the songs.
Lessons for artists
- Covers are a launchpad, not a foundation.
- Originals create identity.
- Start early.
- Community > clicks.
Conclusion
Covers generate reach, but originals build careers. Sophie shows how to make the leap, while S&Z demonstrate the trap of staying in cover-land. Noapology proves the transition is tough—but essential.
Sophie Lloyd | Sershen&Zaritskaya | Fanpage Lloyd | Fanpage Zaritskaya
Leave a Comment